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John Lewis continues to perform well despite the snow

23 Dec 2010 | by Ed Owen

the continuing challenges from the weather in some areas of the country, this week has seen a pleasing uplift ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

shoppers unable to get to the high street, online sales could see a boost over the next few weeks. He ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

Internet now accounts for 10.5% of all retail sales

17 Dec 2010 | by Ed Owen

's and Dixons all expect strong trading this Christmas, but some, such as JJB Sports, could suffer ...

The new era of brand building

15 Dec 2010 | by Gary Moss

credibility. Easier to ignore it. File it. Some huge brands have come unstuck by ignoring only very basic ... 2008 we ran a national survey structured to mirror the national profile and we asked some brutal ... -ran it last month. Here are some highlights. Make sure you are sitting down. Most companies say they put ...

Millie's Cookies launches charity X Factor cookies

09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

the final outcome, this really is one 'X Factor' final we can all can get our teeth into." Each winning ...

Tesco and Sainsbury's strong performers in November

08 Dec 2010 | by John Reynolds

the annual promotional peak and this year is no exception, with 39% of value sales being sold on some kind ...

Co-op launches trials city delivery service in Manchester

08 Dec 2010 | by Ed Owen

, many of whom use public transport, bicycles or simply walk to get around. This service is ideal ... and get ideas for what to make for dinner that evening. This service doesn t take that away it gives people the opportunity to pick out their own fresh ingredients, but simply removes the stress of getting ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

, knitted puppets and soft toys. Some were more successful than others. Now Andrex has decided to use CGI ... . The result is that we get a property without any real character, one that feels more like first canine cousin ...

Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail

08 Dec 2010 | by Alan Mitchell

, immutable marketplace laws beyond the marketer's influence or control, which rule out some goals ... are still in denial about what he found. Here are some examples. Your advertising is working if nothing ... of changing this are in the category of 'snowball in hell'. What you can do, however, is get more people ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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