22 Dec 2010
| by Ed Owen
In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011.
Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...
07 Dec 2010
| by Helen Edwards
and ethical with One, but in the end it's water and you can get it free from the tap. For long-term survival ...
will someone put this anachronism out of its misery?
Digital agencies
They don't get 'brand'. Look what ...
Business School and is a partner at Passionbrand, where she works with some of the world's biggest ...
06 Dec 2010
| by Helen Edwards
much ends there. Here are some comments:
- I have never seen a planner get within a country mile ...
they contribute if they were suddenly thrust into the guest-of-honour seat?
I managed to shed some light ...
partners. If planning is as good as the agency-client relationship gets, the hope for table-jumping is a ...
06 Dec 2010
| by Gareth Jones
To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair.
The plan ...
-play business, is anything to go by, its home-energy service should get a warm reception. In fact, its success ...
03 Dec 2010
| by Ed Owen
austerity package .
Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
for some groups.
Stephen Whyte, Acxiom Europe chief executive, said: "The VAT rise of 2.5% may seem ...
or regional level but at household level. This throws up some interesting detail of who is really going ...
03 Dec 2010
The TV ad, by Leo Burnett, features customers singing their orders to the tune of 'Deck the Halls'. The 30-second ad shows cars full of people, some dressed as Santa, singing their orders at McDonald's drive-thrus.
The promotion launches McDonald's Festive Deluxe menu, which will see the return ...
03 Dec 2010
| by Sarah Shearman
isn't really about the perfection that big brands sell to us each year. It is about getting together ...
02 Dec 2010
| by Ed Owen
and to get their houses in order where necessary."
Troublesome pricing strategies were ranked, the most ...
01 Dec 2010
| by John Reynolds
just getting started. With that she is off, preparing for the restaurant chain's evening customers ...
29 Nov 2010
| by Ed Owen
.
She said some retailers may be too hasty in investing in mobile sites and apps, and should look more ...