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O2 plans Near Field Communication launches in 2011

." Response rates are reported as "good". A campaign with Fitness First recorded a 7% response rate, but some ...

Royal Mail price hikes expected to hit DM budgets

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

Apple removes Wikileaks app

of controversy following the rolling publication of some 250,000 classified US diplomatic cables on its website ...

Microsoft and C4 partner for TV ad break innovation

of the nightmare, such as tracking down and getting directions to the nearest Sainsbury's to buy a turkey ...

AxiCom and Cohn & Wolfe to partner for ITU event

number of more high-profile figures. It is anticipated that in 2011 some 2,000 high-level heads of state ... that could ... seize the imagination of some of the industry's most influential individuals.' Julian ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

, it is the strategy that s wanting. Because, without insight and a big idea, all we re left with is some words slammed together with some pictures. The result is... just an ad. Just another part of the wallpaper ... in 'Love, Actually' when all the characters reunite with other halves at the customs gate? You get the idea ...

AxiCom and Cohn & Wolfe to be PR partners for ITU Telecom World 2011 event

number of more high-profile figures. It is anticipated that in 2011 some 2,000 high-level heads of state ... that could... seize the imagination of some of the industry s most influential individuals. Julian Tanner ...

Motorola on the offensive with New Year relaunch

. It went on to sell some 110 million Razr phones and increased its market share again to move up to second ...

Top 10 marketing moments of 2010

, collectively emerged from the gloom, brushed itself down and got on with creating some brilliant campaigns ... claimed the ad "has got the nation weeping into our teacups", while some users of YouTube declared ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

and wants to get the best out of cutting-edge technology at a great price. We re probably talking about ... chain, life stages and lifestyles and where products cross over. It s the age-old need to get people ... , agencies need to remove some of the barriers and agendas, be media-neutral and focus on the common goal. We ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.