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O2 plans Near Field Communication launches in 2011

." Response rates are reported as "good". A campaign with Fitness First recorded a 7% response rate, but some ...

Royal Mail price hikes expected to hit DM budgets

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

News Corp/BSkyB deal is likely to be passed, says Martin Sorrell

-competitive. There is a growing consensus that the EC is likely to clear the deal, although many commentators expect some ... don t see this as being political and I certainly don t allow my own prejudices and instincts to get ... by a coalition of newspapers and the BBC. "I suspect that some of the newspapers would dearly like ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

, it is the strategy that s wanting. Because, without insight and a big idea, all we re left with is some words slammed together with some pictures. The result is... just an ad. Just another part of the wallpaper ... in 'Love, Actually' when all the characters reunite with other halves at the customs gate? You get the idea ...

Facebook billionaire Zuckerberg to donate half his wealth to charity

in the US, and which Buffett donated some $30bn to in 2006. At 26 Zuckerberg and Facebook co ...

Marketing shake-up at O2

consolidated European media account , worth some 100m, in February. ...

Helen Edwards on Branding: Snakes and Ladders

and ethical with One, but in the end it's water and you can get it free from the tap. For long-term survival ... will someone put this anachronism out of its misery? Digital agencies They don't get 'brand'. Look what ... Business School and is a partner at Passionbrand, where she works with some of the world's biggest ...

New Year VAT increase to trigger £2.3bn consumer squeeze

austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ... for some groups. Stephen Whyte, Acxiom Europe chief executive, said: "The VAT rise of 2.5% may seem ... or regional level but at household level. This throws up some interesting detail of who is really going ...

The Big Digital Debate: The Panel

are some video highlights of what they took from the debate.

Brand of the Year 2010

,000 samples. Other recent marketing campaigns include its 'Buy one, get one bee' event and its tie ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.