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Hoseasons returns to TV with Denise Van Outen

The ad begins with a shot of Denise Van Outen in a swimming costume and getting out of a pool. She says "there are places you can go to have fun, like this..." while gesturing to her surroundings. Her monologue continues "...and stay in places like this," as she walks through a nightclub, cycles ...

Royal Mail price hikes expected to hit DM budgets

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

Budget airlines' online customer experience falls short

of the airline sites with easyJet scoring 69.9%, Ryanair scoring 63.6% and BMI Baby getting 61.9%. British ...

Top 10 TV and cinema Ads

sections. Wannabe mums queued in-store to get close to the fridge featured in the ad because they thought ... Virgin s cool credentials. And its nice to see that at least one brand is intent on putting some glamour ... brick wall to get his apples delivered on time. And the wry wit of this spot is every bit as refreshing ...

OgilvyOne appoints de la Fosse and Wilson as joint creative chiefs

and Charlie have made over the years. "Our clients can look forward to some even stronger work coming out ...

Total Media wins cruise and food accounts

's forthcoming integrated media campaign to promote its N kd fruit and nut bars. In July, Total Media ...

The evolution of decision making

marketing strategies. For example, for some products the highly engaged audience may want to know more ...

Simonseeks.com to debut £2m TV campaign

a unique combination of Expert reviews from some of the most experienced travel writers out ... content and get straight to reliable advice they can really trust." Nixon, who founded ...

New Year VAT increase to trigger £2.3bn consumer squeeze

austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ... for some groups. Stephen Whyte, Acxiom Europe chief executive, said: "The VAT rise of 2.5% may seem ... or regional level but at household level. This throws up some interesting detail of who is really going ...

Brand backers await World Cup 2018 decision

brands have put themselves in a position to grab some of that potential spend by backing the bid ... announces the winning bid from Zurich, Switzerland. Some fear England's chances have been harmed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.