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Viewpoint: Industry Veteran speaks out

07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair

. In some cases when they reduced adverts to specific audiences, or for specific products, their only

Israel in bid to change 'distorted' media view

13 May 2005 | by Donna Werbner

, some (media outlets) even of de-legitimising the Jewish state.' Michelle Cohen, UK PR manager ...

Consumer PR: Targeting the next generation

02 Jul 2004

is spent on advertising to children, and some of the biggest players in the market spend a significant ... their reputation to be taken seriously,' she says. 'No matter what some companies do, even good campaigns can ... , as well as consumer PR expertise.' For some food companies, however, this is already the case ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

for interview, Heat was able to put questions to an unnamed observer who had been on set. 'We needed some kind ...

Media Analysis: Tabloids crank up celebrity stakes

12 Mar 2004

circulation titles will still tend to get first offer. But to this you have to factor in whether the title has ... -TV non-entities. We prefer to cover bona fide celebs.' Do you get on well with PROs? 'Exceptionally ... the youngest readership among the nationals.' What do you like about PROs? 'When they get on to things ...

EDITORIAL: Self-reliant start to PR's new year

10 Jan 2003

there is evidence of the benefits of PR spend. Sorrell's prognosis is borne out to some extent by the stories ... , but the trend for bringing nuts and bolts PR activities in-house continues, with many in-house departments also ...

Analysis: Haines sees PR benefits in 'Big Tent'

13 Dec 2002 | by Adam Hill

group CEO of ad agency Leo Burnett, appears unperturbed that some in the industry have seen it as a sign ... is that practitioners in healthcare, internal communications, IR, public affairs and financial PR are unlikely to get ... that there are different specialisms in PR,' he continues. 'Some are brand-specific but there are many areas where we ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

agreed is 'slim'. Some are even more scathing. Metrica joint MD Mark Westaby says: 'The idea ... the importance of measurement. If the industry does not get to grips with this issue, it will get what ...

Ad baron Page is mooted to secure Cordiant Comms

13 Sep 2002

. One option being mooted is to buy Cordiant and sell some of the marketing services assets. FD, which ... and there may be an opportunity to tidy the business up and sell some of the units off,' said Page. A Cordiant ...

Cordiant denies PR arm sell-off

05 Sep 2002 | by Staff,

A spokesman for the marketing services group denied rumours the company was to sell some assets in a bid to revitalise its business -- a move which reports suggest would coincide with Bungey's resignation, expected to be announced with Cordiant's full-year results set for release tomorrow. "Financial ...

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