CPN set to handle consumer PR for Ribena brands
05 Jan 2001
-olds. But CPN will have to overcome some negative messages about the sugar content of Ribena Toothkind. SB says ...
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DIARY: E-mail sets the hi-tech LEWIS cat amongst the pigeons for response
12 Jan 2001
releases get the best coverage; what's the most effective method of contacting journalists; and whether ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
the marketing programme fulfilled its aim of getting the brand name recognised. The 2001 integrated ...
Stop Press: Corporate comms students get mentors
06 Oct 2000
The Southampton Institute's Corporate Communication and Advertising degree students will now have access to a mentoring scheme. Final-year students will receive advice from professionals working in careers they hope to enter, including PR, marketing and advertising.
MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.
29 Sep 2000 | by STEPHEN ARMSTRONG
rumour suggests the two may even have planned a joint site at some point, although negotiations are said ... is the media monkey, an animated character who dishes out all the gossip. After day one, he was getting e ... Breakfast getting beaten by Channel 5 and Peter Salmon s first interview which have been followed up ...
CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image
29 Sep 2000 | by BEN BOLD
. 'Hear' advises as to what your skin is telling you when freckles seem to get larger. 'Smell' informs ...
Dixons hires Le Fevre to revamp retail arms
22 Sep 2000 | by GIDON FREEMAN
. Thompson said: 'One task is to present a more balanced picture of the benefits people get under Coverplan ...
OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds
22 Sep 2000
media angles. One of the issues is that, although some of the players are fairly well known, many ...
What The Papers Say - Image men take the police force a step further
08 Sep 2000
there were some questions whether Falklands veteran Simon Weston, footballer John Barnes and ex ...
Platform: Grabbing the tiger economies by the tail - With the international spotlight turned on Asia, now is not the time for PR agencies to jump ship, says Shoba Purushothaman
01 Sep 2000 | by IAN DARBY
differently. Some of the larger PR consultancies have dashed for the door, cutting staff and even closing ... destroyed reputations. Not only are there some willing and able customers, but in many respects ... , advertising revenue is down almost everywhere and some countries cannot afford to continue to pay ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
