to remove filtersINTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
that the technology has many critics and give contact details for some of them, as well as for Monsanto s hotline ...
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PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James
19 Feb 1999 | by MARGO JAMES
be concerns in some quarters. The medical profession would be concerned about the impact of consumer ... in the case of some of the new treatments for schizophrenia - the increased drug costs would be more than ... with their end users. There are some disease areas like allergy where consumer understanding is well ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines...GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines ... are hitting the bullseye with readers. It s getting harder to get free editorial for clients. You ve got to find new ways of getting stories in the papers, says Gillian Woolcock, managing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
