people comment on the online version. And though I do get the odd nice e-mail, they're normally about...I assume Campaign has some sort of informal way of determining how liked it is but every week I ... backchannels have been built out, you'll be getting "like" data on your TV commercials and posters as well ... but they're going to have to go some to overturn Facebook's 400 million user advantage. I wonder if we ...
Noel Bussey, whether for good or bad, is getting extremely excited about England's prospects..."El Tel singing, in a really good voice, backed by the Royal Philharmonic Orchestra and a choir including Harry Redknapp cannot fail to get right to the footballing heart of the country." The ad was written by Rich Littler and Zac Ellis, and directed by John Hardwick at HLA. ...
it before. On the other side, there are some advertisers saying: we need to get a bigger bang for our buck ... . With budgets tighter and clients clamouring for greater return on investment, media agencies have had to get ... even when budgets are under such pressure? "It splits two ways. Some clients have become very risk ...
an office in Oman to get on with some work actually made him more productive. That destination also played ... No fun in Finland While some found themselves in rather exotic locations, there were other ... of those. After a week of getting to know the city's limited nightlife (and the stranded contingent ...
. Or if not showing off, then perpetrating some false modesty by saying "oh I don't deserve it" or "I don't want a big ... heard he was getting the IPA President's Medal - an award that has only previously been awarded ... industry could lead the way," he says. And you get the feeling that this challenge will be accomplished. ...
to get rid of her? A: As the wife of an important client, she's bound to be headhunted by at least ... lead-time". For some new brands, newness is counter-productive. Many expensive drinks benefit from ... , foolishly, believe that a brand can be conceived and launched and then left to get on with it. ("Launch ...
If the verdict of some of the world's top marketers is right, then those agencies that fail ... just aren't up to it. As a result, they are building their in-house capabilities or getting a new ... can offer, so clients are assembling them internally." Indeed, some have been building their in ...
that actually gives cash back to its clients. How did we get here? We've had to put IP and programming ... meetings. We manage to cram six meetings in with broadcasters before lunch, some want to buy the finished ... ... it looks like most of the world has "Got Talent" and those who haven't may have "The X Factor". I get a ...
/agency relationship. Some are old chestnuts that need revisiting - for example, identifying what the client's real ... -examination of the nature and quality of client briefing. Some are low-hanging fruit which we're already picking ... with the client. Perhaps it is not beyond the realms of the possible that some far-sighted client may well ...
. - How have advertisers taken advantage of this portfolio? Adidas, O2, HP and Dell are just some ... their propositions right just yet - the rush to get products on to it mean that many haven't thought through ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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