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Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

target for 2020. "Getting there eight years early is a tremendous achievement. We will build ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... the optimism and spirit to get a better world order.' HSBC's brand positioning is not the only concern ... is that those things feel intrusive or unfair. We undoubtedly need to look long and hard at how we get the best ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

wanted people who weren't just jumping on the bandwagon but were getting deep into the grassroots, which ... their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...

GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

. The Paralympic football teams do, however, receive some funding from the Football Association (FA ... palsy football team, the funding from the FA is not enough and means the team is unlikely to get a medal at the Paralympics. Dimbylow said: "If we get a sponsor then it makes a medal a real possibility." Funding from ...

We'll call you: BMW

30 May 2012

car and I wanted to ask some questions about it. BMW OK, bear with me. I'll find out who you need ... , then the winner gets a car for a year. BMW No, if you see a gold car, you take a picture of it, upload ... about the car, but I guess you don't get to win one. BMW No, you don't I'm afraid, it's just ...

My secret work weapon: You don't need to be loud - quiet determination can win

30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA

agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

, but actually developed some 25 years prior by the US academic Linda Price. Next, the spotlight fell ... it emanates from an agency that might nurture some kind of preferred outcome. Let's not allow our justified ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

't tell you what they're going to want before they know they want it. Some brilliant (or lucky ... departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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