three years, has encouraged thousands of young people to get involved in football." Rooney's deal ...
Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers and talent responsible for the original programmes. Details are yet to be finalised, but Gayle Harrison ...
to get brands to fund the anti-obesity campaign Change4Life....for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already ...
The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend. The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ...
to be some of the first to get their hands on the first UK official iPad. The iPad will be available from ...
the beginnings of an entirely new set of tracks for TV. They might never get used, but then again they might soon ... at Manning Gottlieb OMD. "We've got a bunch of different technologies that are looking to get onto our big ... , is stumped as to where some of the latest innovations could fit into the market, describing the convergence ...
with the world's largest internet user base. The decision was lauded by commentators in the West, though some ...
sent to its database. "This has yielded some big wins in cross-selling our range of support products ... them as trends and clues to a user's profile - they are not given facts," says MacDonald. "In some ... the multitude of targeting technology available. "What some companies call 'behavioural' is really just ...
. Some in the industry argue that pitching should be stopped altogether and marketers should do what ... on your radar get an opportunity to present themselves.' Others suggest that industry trade bodies ... -members, they will do what the hell they want.' Woodford does, however, have some ideas about how the industry can ...
both on the neutrality of agencies' decision-making and on the value that advertisers get ... within, which gives the credible illusion of accountability. Agencies get to charge low fees (but balance this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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