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as the campaign gets interactive, Ben Priest writes....to bring something different that our audience would be eager to get involved with. The Creative Idea ... and Dan to their mates' dilemmas. They also get to meet our Good Call Centre girls, who are only too willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ...
the pain" for clients; media agency people "really get under the skin of your business"....'s business isn't transferable. The more a media agency does this, the more respect it will get from clients ...
break. If someone were to have the nuts to suggest to either of them that an idea were "brave", Ax ... . And nothing but the work gets you to good work. It fulfils the ego in the journey that most I've met ... with everyone forever. You can't sustain that and continue to find meaning. To be your best and get the best ...
. Can we get together and invest in some shared on-site creches? I'm game if anyone else is (Nikki ... -enabled, "always on" anyway, with a direct customer base that also tends to have children at some point and ... in business. This goes tenfold, I'd say, for a returning mum, at least while she's getting herself up ...
they do. Try turning a brand into something it isn't and you get found out." He cites Chivas Regal ... managers are cut some slack. "We encourage them to use our main roster agencies," he adds. "But ... for some time, but that hasn't stopped some very good work appearing," he observes. "But it doesn't alter ...
of them noticing and may leave some rueing the day they allowed the London Olympic Games to blind them ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ... companies that can credibly tap into the national mood that such an event generates. Some suggest ...
in that 'galaxy far, far away ... '" I nside Holmes and Rothenberg Why did you get into media ... together over the past six months. Do you get on? SH: On Xbox, there's a lovely attitude of "we ...
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
. And who knows? Perhaps Parslow might find himself in the position of jealously eyeing up some Adidas ...
and where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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