We'll Call You - E.ON
23 May 2012
with some contentious issues quite cleverly and put forward a persuasive argument for choosing E.ON, while ...
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Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Talent'. "It has been a really good experience and we ll probably do some more of that," he said ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
, with crystal displays and sapphire keys going some way toward justifying the hefty 4000 average price per ... the culture and excellence to rival some of the great luxury brands. Nokia unloading Vertu may be the best ...
We'll call you: Everything Everywhere
09 May 2012
process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ... it on our site on the news section - you will be able to get all the details from there (gives address ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ... think it's worrying that to some extent they've become a little bit irrelevant in this story today," he ... can get a smartphone for 60 in Phones4U. "The reason Google is in mobile phones is not because ...
We'll Call You - EDF Energy
20 Mar 2012
fined, from my understanding, for doorstepping houses to try and get more customers. My mum and her neighbours are very annoyed about this. EDF: Well, the best advice I can offer you is to get your mum ... need to talk to anyone in particular? Or does she need to get through to the customer helpline? EDF ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
