of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap ...
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...
want to get out of their rooms, but don't necessarily want to leave the hotels. We found that some consumers want to work out, some want to hit the bar; others want to just socialise or dine. We focused ... us some time because our efforts to enhance the brand went beyond just renovating buildings ...
is handled by Carat. The ads use images of Heathrow Airport employees and the straplines: "We're getting ...
-led. I imagine easyjet's brand perception has been good for some time, most obviously because ... to get them to participate. If they can achieve this, consumers will determine where the campaign travels ... become Ryanair. As consumers begin to regard flights as a way to get to their holiday as opposed ...
that bmibaby and BMI Regional do not form part of its long-term plans and has announced that some bmibaby ...
activity on "getting back to basics"....are focusing on getting back to basics with customers by trying to make it easier for them to find holidays for themselves. "Customers don't find researching holidays straightforward they get weighed down ...
I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...
varying from the Isle of Wight, to Creamfields, to Sonisphere, to Secret Garden Party. Some UK ... -minded individuals looking to get a return on their investment from a successful music festival. However, what I ... nation, we have been embracing all events in a big way, and there are some fantastic non-music events out ...
to elevate easyJet from its budget no-frills base. Getting staff on-side For McCall an OBE, no less ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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