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Facebook and Twitter target UK SMEs with adspend giveaways

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

's established penetration and reputation for quality and services by getting core shoppers to visit more ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... there were other things to get done. It s definitely not a question of we re not interested in ad ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Chelsea Apps factory launches Tom Daley Dive game

awareness of diving and gets people excited about the Olympics this year, I'll be really pleased ...

Google to inject more facts into search

. Users can click through via a link in the box to one of the information sites to get more information ...

GM's Facebook strategy labelled 'shortsighted'

with Facebook, the strategy recommended for automotive clients on the social network is to get loyal car owners ...

BT enlists Tom Jones to perform free Olympics gig

added that by giving away "tens of thousands of tickets" to events it would enable those who did not get ...

Q&A: Tony Wang, general manager Twitter UK

allows them to cut through that and get in front of users and consumers in a more effective way. How ...

Facebook's Everson urges marketers to 'make a bet on us'

, to focusing on how they can get the best out it. She says: "They really want to understand how to build a brand on Facebook. We have some excellent case studies now in the market where brands are really ...

Brand barometer: NSPCC viral campaign reviewed

the strength to get through excruciating situations, such as, in this case, walking in on your parents ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.