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Foster's set to remake British comedy shows

Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers and talent responsible for the original programmes. Details are yet to be finalised, but Gayle Harrison ...

Nickelodeon UK brings out SpongeBob app

was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive as some of the best-sellers, but for a limited time, you get the fan favourite first- ever episode ... /Reef blower,' and jelly-fishing game, users will get 12 classic clips of the show with more to download each ...

The iPad bandwagon rolls into town

to be some of the first to get their hands on the first UK official iPad. The iPad will be available from ...

Andrew Walmsley on Digital: Why old and new don't mix

both on the neutrality of agencies' decision-making and on the value that advertisers get ... within, which gives the credible illusion of accountability. Agencies get to charge low fees (but balance this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...

Women on top

LONDON - Glamour's second '21st Century Woman' report contains some interesting findings.

Jeremy Lee on Media: Context is everything

Brands should focus more on getting their spots shown at the right time and less on making shows....content - programmes that were paid for by brands but not unduly editorially influenced by them. Some ... isn't cheap, so some advertisers have been tempted, presumably at their agencies' behest, to shoehorn ... , a short Bing ad asked the question: 'Where can I get everything for the World Cup?' It then came up ...

Andrew Walmsley on Digital: Make your affiliations pay

care of it. In reality, though, the channel is fraught with risk, and getting it wrong costs money. First, fraud. Some merchants pay affiliates without first securing validation on the credit card ... . Getting live validation is the only really secure way of dealing with this issue. Second, there is a ...

Andrew Walmsley on Digital: Media agency meltdown

, that division isn't even and it isn't complete. For every client that's getting pricing below the average ... - substantial sums that make up for the uneconomic fees its clients pay. Some clients wear this because being ... . Others calculate that by making heavy demands in their appointment negotiations, they can get ...

Andrew Walmsley on Digital: A little more conversation

of its content, people forget that the vast majority of phone calls are of the non-earth-shattering 'get some milk on the way home' variety. So the microblogging site that gives you just 140 characters ... of the Irish content), all you need to know is the 'Alibi room grill is fixed!! Come on back and grab some ...

Jeremy Lee on Media: It's a start, not an end

Media owners should avoid getting too excited at P&G's plan to increase its adspend this year....his management style. 'You get the drumbeat going and you set the rhythm and pace of an organisation ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.