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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, to focusing on how they can get the best out it. She says: "They really want to understand how to build a brand on Facebook. We have some excellent case studies now in the market where brands are really ...

HTC One unveils camera and music features

27 Feb 2012 | by Matthew Chapman

true digital camera". Chou said: "Some companies talking about giving you a great camera ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

with Facebook . Some industry experts have complained in the past that the latter can be restrictive ... ; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... opportunities. Twitter is much more of the moment , allowing a brand to get involved in the conver ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

. One way to address the crisis is creativity - to stand out from the crowd, to get noticed ... and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ... film extracts from Superman to It's A Wonderful Life ... before he gets back to his Christmas ...

Hall of Fame shortlists finalised and deadline extended

09 Sep 2011 | by Staff

the achievements of just some of brands, individuals and businesses that have innovated and succeeded since Brand ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

Greenormal 3436 128 Never get out of the boat 3421 ...

My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

I have worked in the media since... The mid-1980s, although some reading this some might disagree with the use of the word "worked". I was attracted to this particular role because ... I genuinely believe in the power of the outdoor medium and the airport environment presents a wealth ...

Boots, Specsavers and Reckitt Benckiser add to NotW woes

07 Jul 2011 | by Rich Sutcliffe

, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine." Household ...

Product placement makes Dolce Gusto top brand on screen time

10 Jun 2011 | by Daniel Farey-Jones

or brands during the screen time, or how big the watching audience was. Some brands in the top 20 appeared via prop-placement deals and some by serendipity Dolce Gusto was the only one to have agreed a paid ...

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