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Media Analysis: Pictures pave way to magic of travel

to 55-year-olds. How do you use exclusives? If we get an exclusive we are likely to give it 12 to 14 pages. This is great for PROs. Although they may get fewer enquiries from an article in Traveller, nearly all of these queries convert to bookings. Give us some tips for securing coverage in Traveller ...

Media Relations: Evans Cycles to target urbanites

Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban centres to reach 'people looking to get back into cycling either to commute or for fitness or leisure reasons'. The consumer PR campaign will position the retailer as an expert on all areas of cycling ...

Media Analysis: Runners head for the mainstream

that titles need to continue to broaden their focus. 'It can get quite monotonous always to focus on running ... penetration of the sport in today's society. 'I've rarely experienced a PR company that gets what we ... ?' There needs to be an open dialogue where we both get something out of it. What would you like more of ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.