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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

users can share street style photography and get fashion inspiration from their peers. The online ...

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

are the dirtier you get", was described as "eye-catching", "harmless", "light-hearted", "funny" and "suitable ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Lingerie brand bids to link Tube ads with mobile

16 Nov 2011 | by Maisie McCabe

Underground. The app has to be downloaded to the mobile phone first. When the phone gets a signal again ...

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

the agenda, the challenge for brands is that every agency in town is trying to get into that space ... strategy. With this in mind, Marketing has identified five key trends for marketers getting to grips ... to commerce and gets the brand to the forefront of consumers' minds. 'The beauty of branded content ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

advertising and prise greater investment from brands. Some brand owners are dipping their toes in the water ... that run during programmes in which they appear. Product showcase Some argue that the looser product ... . 'There is a lot of learning from the US, but it is pretty unproven in this country. We are keen to get ...

Condé Nast college to offer Vogue-branded fashion course

14 Sep 2011 | by Sophie Maden

Garden interior design and decoration courses, and some MA-level courses. Forbes, who has been editor ...

Hall of Fame shortlists finalised and deadline extended

09 Sep 2011 | by Staff

the achievements of just some of brands, individuals and businesses that have innovated and succeeded since Brand ...

Vogue.com to host online fashion week

26 Jul 2011 | by Sarah Shearman

, editor of Vogue.com UK, it is expecting all retailers to get involved. She said it had 200 retailers ...

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