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Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: BrandZ shows why technology matters

, technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Chelsea Apps factory launches Tom Daley Dive game

awareness of diving and gets people excited about the Olympics this year, I'll be really pleased ...

Stuff Magazine goes interactive with Blippar

Media's Nuts and Future's Total Film. In February, Blippar launched Blipp to Buy, its service ...

Now is the time to capitalise on London's digital potential, says Boris

London s got a fantastic future, the right timezone and the right language. It has a highly skilled population, a young population, and during some of the darkest years of this economic downturn, it has had an extraordinary period of investment in transport infrastructure, and has delivered a ...

Facebook's Everson urges marketers to 'make a bet on us'

, to focusing on how they can get the best out it. She says: "They really want to understand how to build a brand on Facebook. We have some excellent case studies now in the market where brands are really ...

Think BR: Taking advantage of digital switchover

Last week, the Crystal Palace transmitter turned off its analogue signal marking a new era for TV across London and the South East. 2012 is set to be a historical year for TV in the UK, with the completion of digital switchover on 24 October following on from some of the biggest TV moments seen ...

Eric Newnham invests in Blis Media

are attracting some of the biggest international media agencies as customers. With several truly innovative ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ... monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.