to remove filtersAbsolute Radio kicks off Travelodge activity
16 Apr 2012 | by Nick Batten
tie-up has allowed for some creative on-air features and competition prizes, which will really help ...
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Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
. Slater said: "We are here to give London what it so deserves a glossy magazine all to itself. We get ...
Fallsview Casino 'need some fun?' by Blammo Worldwide
03 Apr 2012
The first spot in the new campaign for Fallsview Casino Resort in Canada turns a trip to the gym into a misadventure.
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
. "Unfortunately, it appears some of the incorrect images still went out with the first production run of our ...
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
03 Feb 2012
and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games....Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ... needed to fly to different destinations changed, with some routes needing more points than previously ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
decided to focus on some new campaigns this time round." In November last year, Ken Livingstone ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
of executives were left to ponder their renewed ability to get things done when freed from the tyranny ...
Primesight retains £8m Glasgow Subway business
16 Dec 2011 | by Maisie McCabe
, regional director, Primesight, said: "In the past five years, we have delivered some fantastic and unique ... and digital screens, we continue to push innovative offers for our clients. We have put forward some ambitious ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
