for the pitch, said: Bombardier is about some quintessentially English attributes and once you start to really consider what makes the English English, you open up some exciting opportunities for campaignable ...
Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But it ...
August 2000). Initially, some 20 agencies attended meetings to decide the feasibility of handling ...
they can t see what they are getting for their money, or the PR agencies dry up on ideas, said Maldeghem ...
relations accounts for a growing chunk of this support spend. Some PR firms say that although UK PR ... media strategy. Activity began two months before the tournament to get the brand associated ... Beckham getting injured or if he scores an amazing goal. The official sponsors share the benefit ...
generalist telemarketing agency the call handlers can t get to grips with some of the issues, says ... and training process. The client is in a position to get the flavour of a company across and they usually ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...
The Guardian has joined Virgin Megastores for a second year to publish a guide to this summer s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies are to be given away free at festivals and Virgin Megastores.
are currently 500,000 with between 700 to 1,000 being sold a week. Some 30 per cent, pounds 7 ...
such as children or animals, there is still some reluctance to take on harder issues. Naturally, this stems from ... . In addition, both sides of a partnership will be prepared to put more in, so get more out. However ... was the perfect way to get our anti-bullying messages across to both children and parents. CASE STUDY ...
. But the message to CEOs from this survey is clear: reputation is important, get it wrong and it s your job ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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