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Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

03 Apr 1998 | by DAVID MICHIE

. Getting to grips with strategic planning is not just a necessity in the battle for billings within ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

for the Mirror said: We get sent a lot of fan surveys, they can be a bit too conventional, but this was a ...

MEDIA: Why even MacKenzie might not save the Mirror

30 Jan 1998 | by MAGGIE BROWN

. As the Sun s ex-editor he bears some responsibility. But don t be surprised at the bustle. Panic ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

audience - while addressing doubts among some Epsom officials that a non-racing specialist PR agency ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

13 Sep 1996 | by SHIRLEY HANLEY

Hooch and went to try some only to find that every bottle had been opened and discarded after one ...

DIARY: Dastardly phone card collectors will stoop to any level to get their prize

06 Sep 1996

Hot on the heels of last week s diary story about collectors salivating over unusual BT telephone cards, it seems that Alastair MacDonald, Siemens corporate communications general manager, has been the victim of a cheeky card scam.

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

to Getting Noticed in Europe. Since the agency reckons three-quarters of its prospective customers have ... of technology, the fact remains that paper is a cheap, easy and established method of distribution. It gets ... into desktop publishing layouts. Pictures will often get used just because they re there on the CD ...

MEDIA: Paper pricing war re-ignites

07 Jun 1996 | by JANET IZATT

pence throughout the summer at what some industry sources say could cost more than pounds 1.5 million ... Fulligar. But a straw poll showed that some Independent readers found the promotion confusing ...

MEDIA: BRIEFS

25 Apr 1996

gets top Wedding job Looks deputy editor Christine Prunty is joining IPC s Wedding s only ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

items can make all the difference. No PR company wants to think that its message only gets through because it has a bribe attached, and it seems that this fear is holding back some agencies ... hooks for coats and hats. And what can you get for the man who has everything? The Corby Tie Press ...

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