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generalist telemarketing agency the call handlers can t get to grips with some of the issues, says ... and training process. The client is in a position to get the flavour of a company across and they usually ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...
Hot on the heels of last week s diary story about collectors salivating over unusual BT telephone cards, it seems that Alastair MacDonald, Siemens corporate communications general manager, has been the victim of a cheeky card scam.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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