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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

generalist telemarketing agency the call handlers can t get to grips with some of the issues, says ... and training process. The client is in a position to get the flavour of a company across and they usually ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...

DIARY: Dastardly phone card collectors will stoop to any level to get their prize

Hot on the heels of last week s diary story about collectors salivating over unusual BT telephone cards, it seems that Alastair MacDonald, Siemens corporate communications general manager, has been the victim of a cheeky card scam.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.