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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

such as children or animals, there is still some reluctance to take on harder issues. Naturally, this stems from ... . In addition, both sides of a partnership will be prepared to put more in, so get more out. However ... was the perfect way to get our anti-bullying messages across to both children and parents. CASE STUDY ...

MEDIA: Paper pricing war re-ignites

pence throughout the summer at what some industry sources say could cost more than pounds 1.5 million ... Fulligar. But a straw poll showed that some Independent readers found the promotion confusing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.