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Old Spice targets Twitter generation

. After Starbucks tweeted him to say "You look cold, need some coffee", he filmed a response saying "Thank ... 's digital blog The Wall Old Spice and Twitter: getting social media right ...

Making print and digital work together profitably: paywalls and politics

will walk over hot coals to get it. The website has a "shorthand" feel and while most of the big subject ... format? see a day when some magazines will be represented through online or digital only, and in some ... to get people interested and to trust us. - Why are people still willing to pay for your magazine when ...

Volkswagen seeks agency for social media

rules and criteria for engaging online social media audiences. VW has harnessed social media for some ...

Facebook to host RDF showbiz brand

looking to get other brands on board. Charlie Leahy, the executive producer at RDF Contact, said: "We ...

Standard Life picks Dare for digital task

. The development of some internal business communications is also included in the brief. Kevin O'Shaughnessy, who ...

Travelodge kicks off search for digital advertising shop

The company has approached agencies with a request for information, and will hold a formal pitch for the business later in the year. The process is being handled by the AAR. The successful agency will work on developing Travelodge's website, as well as handling eCRM activity for the brand and producing some online ad ...

TV hits back at Internet Advertising Bureau share boast

's a milestone but no great surprise. You can still use TV to build a brand and get a direct response ...

Unilever appoints LMFM to digital role

. The ad, which also featured Girls Aloud, showed some of the most iconic moments in pop music ...

Agencies line up for Macmillan Cancer

At present, Macmillan works with a number of agencies on a variety of digital projects, including Rufus Leonard and Arthur. Some of Macmillan's most recent digital work includes a humorous viral campaign, created by Rufus Leonard, which aimed to raise awareness of how cancer can affect a person's sex ...

Govt rejects calls to curb Google dominance

Economy Bill to be introduced in the final Parliamentary session before the General Election. Some 33 MPs ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.