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Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ... to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
. But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile ... partnerships; getting the value exchange right and making it as simple as possible for the consumer. Always put ...
for if you had forgotten them? For me, it's the Oyster card and the mobile phone. The Oyster card gets me ... 's about two hours to get to York from King's Cross, and since it is not every day that I venture outside the M25, I was looking forward to the trip north to see my friend. "Let's see what we get up to when ...
roster were probably doing enough to get by. But that was before mobile elbowed its way into the middle ... a range of platforms. Most publishers have some sort of mobile presence but it is just ...
to engage people, utilising the individual benefits of each device in order to get people to actively engage ... comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states: "Communications tools don't get socially interesting until they get technologically boring." If the conversation ...
some beauties at Cheltenham Ladies' Day'. The creative then showed a series of shots from ... exciting by sending in some beautiful transgendered ladies! Spot the stallions from the mares!" The ad ...
planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...
Launched in October, Google Ideas aims to "explore the role that technology can play in tackling some of the toughest human challenges". It is the brainchild of former political advisor Jared Cohen, the director of the organisation. It has partnered with the Gen Next Foundation, the Institute for Strategic ...
advertising experiences is key to monetising the space. Facebook has been working on this for some time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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