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Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

members to get location-based offers from a number of UK high street brands including Tesco, House

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... economic environment it's a natural thing to look at where you get economies of scale and where you get ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

their status, the greater access they get to more content and givaways, such as designer handbags. The app ... , which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Samsung launches social media hub for Olympics activity

18 May 2012 | by Sarah Shearman

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

it opens some far more interesting conversations" and enables brand to make "life easier and add value" for consumers. Valotti said that is is one of "the biggest challenges" is "to get more brands to get in mobile ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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