to get brands to fund the anti-obesity campaign Change4Life....for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already ...
was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive as some of the best-sellers, but for a limited time, you get the fan favourite first- ever episode ... /Reef blower,' and jelly-fishing game, users will get 12 classic clips of the show with more to download each ...
to be some of the first to get their hands on the first UK official iPad. The iPad will be available from ...
the beginnings of an entirely new set of tracks for TV. They might never get used, but then again they might soon ... at Manning Gottlieb OMD. "We've got a bunch of different technologies that are looking to get onto our big ... , is stumped as to where some of the latest innovations could fit into the market, describing the convergence ...
with the world's largest internet user base. The decision was lauded by commentators in the West, though some ...
sent to its database. "This has yielded some big wins in cross-selling our range of support products ... them as trends and clues to a user's profile - they are not given facts," says MacDonald. "In some ... the multitude of targeting technology available. "What some companies call 'behavioural' is really just ...
both on the neutrality of agencies' decision-making and on the value that advertisers get ... within, which gives the credible illusion of accountability. Agencies get to charge low fees (but balance this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...
care of it. In reality, though, the channel is fraught with risk, and getting it wrong costs money. First, fraud. Some merchants pay affiliates without first securing validation on the credit card ... . Getting live validation is the only really secure way of dealing with this issue. Second, there is a ...
, that division isn't even and it isn't complete. For every client that's getting pricing below the average ... - substantial sums that make up for the uneconomic fees its clients pay. Some clients wear this because being ... . Others calculate that by making heavy demands in their appointment negotiations, they can get ...
Imagine that you have a vast remote team of marketers that gets paid only when it makes a sale ... brand to run a successful affiliate programme it must follow some best-practice guidelines and keep a ... marketing is right for it. Brands in some sectors are unlikely to gain much. An online retailer, for example ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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