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Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

25 Feb 2005 | by Gareth Gore

with moving house, getting married and having babies. The team, therefore, located the roadshow ... newspapers were encouraged to feature the campaign, with some pitting support for one contestant against ...

Nokia's corporate PR account under review

06 Jun 2002 | by Chris Scott,

industry-wide sales forecast for the year by some 40 million handsets, down from an original estimate ...

Brands2Life to aid roll out of T-Motion WAP services

12 Oct 2001 | by ED SHELTON

content,' Scales added. The agency has also been tasked with doing some corporate PR ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

28 Sep 2001 | by MARY COWLETT

place for children'. 'The nub of the issue is: are brands seeking to get to children directly ... -length Snoopy cartoon, entitled Race For Your Life Charlie Brown. Some activity centred on raising awareness ... that permission marketing means securing recipients' agreement upfront. 'The most important thing to get ...

Adams urges PR industry to adopt NewsML

13 Oct 2000 | by HOLLY WILLIAMS

Media Report chairman and Text 100 co-founder Mark Adams has made a plea to the PR industry to get...Media Report chairman and Text 100 co-founder Mark Adams has made a plea to the PR industry to get ... NewsML - a new XML-based standard for the management of electronic news - in a bid to get PROs involved ... in news creation if they don't get involved. 'They are simply going to end up complying with news ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

01 Sep 2000 | by IAN DARBY

in, maybe some people resent the hype and we need to be aware of that problem. Getting ... from all directions, with differing standards. And in some cases, consultancies have a lot to gain ... is an unknown in this area. While many companies are now on the road to some semblance of compliance ...

Campaigns: Weekly Web Watch - Not so free to access all areas

01 Sep 2000 | by NICK PURDOM

Mitchell, admitting he had been absolutely remiss in not announcing the company had decided some time ...

Lewis beats two to PR for Thus and Demon Internet

30 Jun 2000 | by PETER SIMPSON

technology in the related high-tech media. There may also be scope for some international roll outs across ...

Campaigns: Lobbying - AOL clocks on for flat internet fees

16 Jun 2000 | by MARY COWLETT

-line. It was vital to get the regulator and UK and European policy makers on board. AOL Europe s general counsel ...

MEDIA: MEDIA BRIEFS - Orange mobile phone users get ITN news

26 Nov 1999 | by JEMIMAH BAILEY

ITN has signed a deal with the Orange mobile telephone network to broadcast its news service on mobile phones. The ITN text news reports are drawn from the ITN web site, allowing users to scroll through full-length reports on their mobile phones. It is the first time internet and mobile technologies...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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