14 May 2012
| by Nick Batten
users can share street style photography and get fashion inspiration from their peers.
The online ...
14 May 2012
| by Nicola Clark
here?
You write that some businesses claim they are not technology companies and use ...
: The challenge for brands is to create work and ideas that people want to share and that's how you get success ...
it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ...
10 May 2012
| by Matthew Chapman
the city's film community, who created some amazing short films. We also have fantastic plans around ...
23 Mar 2012
| by John V Willshere
's reputation as an event where the party is becoming more important than the technology, this wasn't some retro glow stick shindig. Nike chose to bring its hard-to-get FuelBands to an event that's now a fixture ...
22 Mar 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
I don't. I've been transported back to 1999, when we could get away with cumbersome, impossible-to-navigate Flash sites and "experiences" we naively forced hapless users through.
While I admire the ambition ...
09 Mar 2012
| by Sarah Shearman
Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why ...
23 Feb 2012
| by Nicola Clark
Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd."
Blippy enables consumers ...
22 Feb 2012
| by David Benady
-creation campaigns, many consumers are struggling to wade through the rising tide of content.
Some brands ...
. Curran adds that users do like editorial they cannot get elsewhere, such as profiles of up ...
't generate the levels of interest of the automotive or fashion industries to get consumers to contribute ...
21 Feb 2012
| by Matthew Chapman
March, in order to drive growth.
Customers who are signed up to the M S newsletter will get 10% off ...
10 Feb 2012
comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...