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Look launches 'Look What I'm Wearing'

users can share street style photography and get fashion inspiration from their peers. The online ...

Nike marketing boss attacks 'institutionally analogue' businesses

here? You write that some businesses claim they are not technology companies and use ... : The challenge for brands is to create work and ideas that people want to share and that's how you get success ... it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ...

Trinity Leeds kicks off online hype ahead of 2013 opening

the city's film community, who created some amazing short films. We also have fantastic plans around ...

Tech: Nike rediscovers its leadership position with FuelBands

's reputation as an event where the party is becoming more important than the technology, this wasn't some retro glow stick shindig. Nike chose to bring its hard-to-get FuelBands to an event that's now a fixture ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

Martin Bailie, executive planning director, Glue Isobar Why I like this I don't. I've been transported back to 1999, when we could get away with cumbersome, impossible-to-navigate Flash sites and "experiences" we naively forced hapless users through. While I admire the ambition ...

Ted Baker launches pop-up customer illustration studio

Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

The seven sins of content marketing

-creation campaigns, many consumers are struggling to wade through the rising tide of content. Some brands ... . Curran adds that users do like editorial they cannot get elsewhere, such as profiles of up ... 't generate the levels of interest of the automotive or fashion industries to get consumers to contribute ...

M&S brings discount Outlet offering online

March, in order to drive growth. Customers who are signed up to the M S newsletter will get 10% off ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.