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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... economic environment it's a natural thing to look at where you get economies of scale and where you get ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Samsung launches social media hub for Olympics activity

18 May 2012 | by Sarah Shearman

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics

Think BR: 4G can unlock the creative potential of mobile

15 May 2012 | by Luke Harris

The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes...not cost the user any money. With mobile finally getting its ducks in a row and beginning to deliver ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. Gissing's disarming honesty and whimsical attitude have previously drawn fire from some City analysts who ... . 'That means your margin for error is non-existent. If you get one thing wrong, you end up with massive ...

Half of UK internet users say online ads worth it for free content

10 May 2012 | by Sarah Shearman

. The so-called 'EU Cookie Law' requires all organisations to get informed consent for the use of cookies ...

The Social Monitor: Mobile hands social power to its users

09 May 2012 | by Marketing, with Yomego

consumers get the most from their phones, troubleshoot any problems, and find out about new apps they can ... 's reticence about getting involved in an area where it will struggle to exert close control. Other brands ... and Gizmodo labelled it a 'phablet'. There was negative conversation around its large size and what some see ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

nutshell, brands can get more for their money because with RTB, instead of assigning an arbitrary value ... that can run on their exchanges, as well as hiding some domains, effectively rendering properties blind ... the potential for growth and innovation lies in order to get the jump on the competition,' Smith says ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

London s got a fantastic future, the right timezone and the right language. It has a highly skilled population, a young population, and during some of the darkest years of this economic downturn, it has had an extraordinary period of investment in transport infrastructure, and has delivered a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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