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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ... monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...

BSkyB's The Cloud to provide Wi-Fi for London Overground

Travellers will be able to get up to 60 minutes free access per day when they register to use the service. A London Overground spokesman said Wi-Fi would be available at 12 key stations in time for the London 2012 Olympics this summer. He said these would be high-traffic stations, such as Willesden ...

ISBA Conference: Mobile can become 'seventh mass media'

Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ... think it's worrying that to some extent they've become a little bit irrelevant in this story today," he ... can get a smartphone for 60 in Phones4U. "The reason Google is in mobile phones is not because ...

Revolution: Mobile World Congress: The trends taking mobile by storm

in the mobile payments business is PayPal, which recognises that being agnostic and somewhat patient has some ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

time has come. Genius. The animation is deceptively simple, with some lovely directorial touches ... is as difficult as getting them to move their bank account. If anything can give you a chance, this will. ...

Nokia puts location-based services at heart of smartphone strategy

(including Nokia Maps and Drive) and some exciting new ones. What new services will Nokia marketing focus ...

Weighing up Twitter's branded adventure

with Facebook . Some industry experts have complained in the past that the latter can be restrictive ... ; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... opportunities. Twitter is much more of the moment , allowing a brand to get involved in the conver ...

Foster's launches Facebook Timeline app

: "Foster's is currently developing some of the most premium, online exclusive comedy content, from the new ...

Appointment to View: How the AA made its own horror film trailer

that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals and some ideas that make you kind of sit up and go 'I haven't seen this before in a film'." With no AA ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.