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Mars kicks off its Euro 2012 ad campaign

a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...

PRWeek podcast: TripAdvisor case shows why brands must engage

The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...for reputational threats was also vital. This is about getting people who love your product to say nice things ... attack. The key thing is to get involved. From a brand s perspective, they need to get involved ...

War of words between Francis Ingham and Keith Johnson over UKPAC withdrawal

to be strategically and you ve blow it out of the water. That s the only message the Cabinet Office will get. But Ingham hits back: I think they ll get the message that UKPAC has failed and we need a statutory register ...

29 under 29: Not the usual suspects

, Hill Knowlton Burr's ability to get projects, tasks and campaigns completed to a high ... masterminded the media relations behind some of Cake's most successful client campaigns in recent years,' says ... of some of sport's top figures. He travelled to Delhi to manage the Scotland team's media ...

New York rebirth and tourism: Key dates

of the World Trade Centre. We look at some of the key dates in the run up to the opening and what happens next.

Cadbury 'goo dares wins' by Fallon

Goo Dares Wins, an integrated marketing campaign, sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games. Cadbury has embarked on an integrated marketing campaign involving advertising, digital, PR, events, and sales ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

, you can see blatant promotion by some PROs. It is only a matter of time before someone brings a case ...

Entertainment: Five ways to get into gaming

Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.

Careers: Setting up an agency - Going it alone

Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh...get around some of this. However, in my view, the protection that limited liability affords you far ... that this was the right decision for him. 'It will grow to a stage where the percentage I get minus the percentage the partners get is bigger than what I would have made on my own,' he predicts. He says he had been talking ...

Mark Pinsent Shine Communications: The year of the network

all departments to get involved with a company's digital strategy? Clear support and involvement ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.