16 Apr 2012
| by John Reynolds
a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...
10 Feb 2012
| by John Owens
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...for reputational threats was also vital. This is about getting people who love your product to say nice things ...
attack. The key thing is to get involved. From a brand s perspective, they need to get involved ...
16 Dec 2011
| by David Singleton
to be strategically and you ve blow it out of the water. That s the only message the Cabinet Office will get. But Ingham hits back: I think they ll get the message that UKPAC has failed and we need a statutory register ...
10 Nov 2011
| by Kate Magee
, Hill Knowlton
Burr's ability to get projects, tasks and campaigns completed to a high ...
masterminded the media relations behind some of Cake's most successful client campaigns in recent years,' says ...
of some of sport's top figures. He travelled to Delhi to manage the Scotland team's media ...
09 Sep 2011
| by Georgie Brazier
of the World Trade Centre. We look at some of the key dates in the run up to the opening and what happens next.
18 Jan 2011
Goo Dares Wins, an integrated marketing campaign, sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games.
Cadbury has embarked on an integrated marketing campaign involving advertising, digital, PR, events, and sales ...
16 Dec 2010
| by David Woods
, you can see blatant promotion by some PROs. It is only a matter of time before someone brings a case ...
08 Dec 2010
| by Peter Hay
Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.
02 Dec 2010
| by Cathy Bussey
Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh...get around some of this. However, in my view, the protection that limited liability affords you far ...
that this was the right decision for him. 'It will grow to a stage where the percentage I get minus the percentage the partners get is bigger than what I would have made on my own,' he predicts.
He says he had been talking ...
18 Nov 2010
| by Mark Pinsent, Shine Communications
all departments to get involved with a company's digital strategy?
Clear support and involvement ...