20 Feb 2009
A report in The Sunday Telegraph said that the prime minister has been
told that the resistance to the scheme means that he does not have the
numbers to get the plans past Parliament. The deal could still go
through with the support of the Conservatives, but it is thought Gordon
Brown would not favour that route. ...
12 Dec 2008
morning. Rory Sutherland called it "one of the
biggest ideas in DM in years", and you get the feeling ...
. Royal Mail, 'chocolate letter' If only all DM tasted this good. The time and effort put in to getting
the chocolate in this letter delicious and legible took an age to get
right. But the end result, which received ...
14 Nov 2008
| by Caroline Lovell
that is consistent and taps into a human truth, and outspend the opposition. "In some ways, ironically, people have ...
for future candidates. "When the book gets written about this election, beyond the obvious first African ...
into the context of brands, it was an issue of understanding that possessing some resonating meaning to the voters ...
14 Nov 2008
on Christmas Day, Gary Barlow gets a
bra-and-knicker set.
ROYAL MAIL - PERSONALISED STAMPS
CREDITS ...
In Morrisons' Christmas ad, the Top Gear presenter Richard Hammond
hitches up some huskies with a shopping ...
can get all of this at
Morrisons and turns the huskies around. When in the shop, he bumps into other ...
14 Nov 2008
to MTV (1). In order to get us to
"Save water. Flush less", we see lots of people peeing outdoors ...
, but it
will raise a smile and some awareness. Bit like Georgina Baillie, in
fact. To the print: I really don ...
's quite clever.
However, once I've signed up, in order to get me to use the mail, Royal
Mail sends ...
10 Oct 2008
them a bizarre skin
complaint. We see an ordinary bloke turn into some kind of sheep. Fun to
watch, on ...
to live up to. NSPCC has been behind
some of the most emotive ads in the world. It's a great cause and a ...
favourite. What's not to like
about Dita Von Teese and some truly beautiful underwear? Every girl
would love ...
29 Aug 2008
an image of a model with the words "get your grrrr back"
over-laid, in a bid to highlight the energising ...
04 Jul 2008
. The second half shows the families some time later. As the camera pulls
back, we see that what they have ...
27 Jun 2008
a boy and the other a
girl, both at home getting ready for their night out. But instead of the
usual ...
13 Jun 2008
Making an ad may not be enough to get it noticed in the fragmented media, Caroline Lovell says.