PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
, while leading cow expert Bruce Woodacre monitored the cows' reaction. Some 180 pieces of coverage were ...
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Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
double-digit growth in some parts of the country. Its importance to Subway's fortunes should ... are seeing some strong numbers coming through,' she adds. Akhtar, who controls a media budget of about 8m ... starting to tap into what they like and getting that relationship strong is so important.' While Subway ...
Morrisons in secret pop-up restaurant ready meals trial
12 Oct 2011 | by Rachel Barnes
added: "People can't afford to entertain outside, that's why we ve had such a push to get this range out ...
Telling a great story together, Miki Haines-Sanger, Golden Goose PR
12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR
Some of the most effective campaigns are those where the PR agency has been at the core...to drive social-media activity and, in some cases, even advertising. For Samsung's breast ... - it definitely makes brainstorming more fun - and we need to ensure that we do not get lost in the above ...
Redrawing the boundaries: roundtable discussion
12 Oct 2011
to employ PR to make loud whispers on the right channels and get some buzz going - that is what people trust ... for some interesting reading. Should PR come first in brand positioning and, if so, why? MH I am ... 's still a big ask among old-fashioned clients to get them to understand and trust. HM Get everyone ...
Time social media grew up: Jim Hawker, Threepipe PR
12 Oct 2011 | by Jim Hawker, co-founder, Threepipe
'own' social media. It's all getting a bit boring. The truth is that social media is now integral ... largely experimental toe in the water, whereas in 2011 we have been working with clients to implement some ... . The organisations that we meet use social media in a whole host of ways. Some view it as an extension ...
Honesty is the best policy: Graham Goodkind, Frank PR
12 Oct 2011 | by Graham Goodkind, founder and chief executive, Frank PR
. It is an advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get ... with Frank PR one day. So there's some complete transparency for you. You are reading this article because ... it communicates, is more important than ever. Brands have to change their mindsets, some of them quite ...
Is PR really worth it? Stuart Smith, Ogilvy PR
12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR
are seeking new ways to get their message across in a world where consumers 'graze' for information ... - yet an integrated campaign demands some predictability for the ROI of each channel. In a study, 20 ...
What's the big idea? Fiona Noble, Weber Shandwick
12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick
wildfire. As an industry, PR has for some time claimed to be agnostic, rather than wedded to one narrow ... the skills for telling stories, but now we also have the ability to shape them too, if we get the content ...
Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
Consumers are more discerning, fickle and cynical than ever, thanks to years of being exposed to a plethora of life choices and brand messages on a daily basis. We live in a 'stuffocation' world, where we are getting smothered by so much stuff and offered too much variety. Whether we are buying tea ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
