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We'll Call You: London 2012

we would volunteer to help; that way we might get to see some events in the flesh....how I could volunteer, or get involved?' London 2012 'Right, have you access to the website ... get access to the website, you could go into the getinvolved site.' Mktg 'There's a website for it ... .] 'I'm just looking for some information here. OK, so up to 70,000 volunteers will be needed. We ...

PR: searching for effective measurement

groups before and after a campaign can indicate an attitude shift.' However, some believe that those ... 'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ... , points out that it is easier to persuade an online journalist to add a link than try to get a mention ...

PR: agencies suffer digital jet lag

buzz using the internet as a medium. Now, with brands ever more keen to get involved in social media ... is not adept in the digital arena, it is quite easy for them to get carried away by people selling them a ... few that genuinely can.' Nonetheless, some PR agencies argue that they are better placed than digital ...

Ethical shoppers are torn between food miles and Fair Trade

climates. He said: In the discussion about food security, people seem to be getting confused ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

channels at once. There must also be some doubt whether it was strictly necessary for Obama to air ... of rejecting public funds, and can now raise as much as he can get his hands on. The man is rolling in money ...

Asda's Rick Bendel says supermarkets must regain trust

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get

The Marketing Profile: Lucy Cotterell of Mars

, Mars landed itself in trouble again this year with its 'Get some nuts' Snickers ad starring A ... time, so Cotterell can be excused for displaying some reticence; however, there are times when ...

COI to form roster of regional agencies

of London. While COI's existing frameworks include agencies drawn from across the UK, some clients would ...

Brands fight bloggers with 'fact' websites

is getting its point across with its new passive website, it also needs to encourage its employees to seek ...

Direct Choice: Royal Mail 'Mail for me'

Cutting through the plethora of direct mail in a businessperson's in-tray is getting even more...Here's a piece using good old-fashioned personalisation to get under the radar in an engaging manner. The first part of this two-phased campaign is a nice teaser, intriguing enough to make you wonder who it is from. The non-branded, handwritten letter grabs immediate attention, especially ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.