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Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year ... . This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ...
Bloomingdale's while studying for a psychology major. He failed to get the grades he needed so went full ... Marie-Christine Rouland, both to whom he reports. Jacobson even admits that he does not expect to get ... 't get involved in the playing but keeps the orchestra going,' he says. Orange is particularly ...
some of the billions of pounds it has invested in 3G technology. At the beginning of this year ...
and New. Meanwhile, O2 devoted some of its existing promotional slots on Capital Radio to the competition ...
CSR comms manager Alison Garner said Hill Knowlton and Harrison Cowley North were pitching against Band Brown for the £100,000 account. Since 2002, Digital Inclusion has marked BT's effort to get less IT-literate communities to use the internet. But Garner said BT was reviewing the account ...
, everything arrived so swiftly I was able to get the story straight up on (weblog) Shiny Shiny, which ...
with moving house, getting married and having babies. The team, therefore, located the roadshow ... newspapers were encouraged to feature the campaign, with some pitting support for one contestant against ...
had some interesting findings,' says Bradford Telegraph Argus senior reporter Tim Wyatt. ...
Better than saying his mobile phone is a Vodafone, he adds that his car phone is also with the company and, ever on message, that current employer Centrica has been 'very good' about his departure as its director of comms and public policy after four months. While some expected Vodafone CEO Arun ...
Think call centres and what else springs to mind? The interminable delay before getting through
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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