Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
at Netto. Objectives - To get journalists to refer to Netto as a 'supermarket' rather than a discounter ...
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City & Corporate: In the News ... Tesco - Bring us up to speed
24 Apr 2009
reported across the media this week. Most welcomed the news, but some analysts sounded a word of caution ... growth. It will focus on growing its international business, despite some recent teething troubles ...
City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
at Hogarth, said: 'At some point in the future things will get better. The companies that recover their share ... conditions. Retailers need to get smarter with their money and trim spend while sticking to the principles ...
Mystery pizza brief up for agency grabs
15 Aug 2008
more people to eat at home by buying supermarket pizza or getting takeaways, according to reports ...
Letter - Protection, as well as promotion, is key
20 Jul 2007
The latest threat came to light on Saturday, when 14 Tesco stores were closed after reported bomb threats. Global brands require round-the-clock, top quality risk assessment and management - especially if, like some supermarket multiples, they are actively seeking to expand into the US ...
How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
labyrinth. I probably could have survived quite comfortably for some time before being rescued. Stock ... (for everything from cars to pets), some surprisingly attractive clothing, mobile phones, broadband ...
Matalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...
News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
. There is no blueprint setting out the retail comms director's responsibilities. Some have investor relations, planning ... . Others work on some of these disciplines, while some concentrate on legal issues, marketing ... consistency of message. In some retailers, the comms director is the main company spokesperson apart from ...
Cow to refresh Burger King in UK
15 Jul 2005 | by Tom Williams
. The account is understood to be worth around £150,000. Burger King's consumer promotions have courted some ...
Dixons reviews comms to fight retail downturn
01 Jul 2005 | by Ian Hall
wanted to bring in 'skills we are not currently getting', citing corporate PR, public affairs and brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
