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Media Analysis: Pictures pave way to magic of travel

to 55-year-olds. How do you use exclusives? If we get an exclusive we are likely to give it 12 to 14 pages. This is great for PROs. Although they may get fewer enquiries from an article in Traveller, nearly all of these queries convert to bookings. Give us some tips for securing coverage in Traveller ...

Railtrack case puts focus on Gov't PR

the ideal for us would be to get (Railtrack chairman John) Robinson's support but squeals from others so we get a nice balance of not endorsing the management but looking sensible.' When dealing ... to the reputation of the Treasury. Some see this case as crucial in defining the sanctity of contracts between ...

Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing

: 'She once sent me out of my own press room because I was getting too flustered.' Her impressive ...

City & Corporate: SR Technics brings in Merlin for flotation

was forced to restructure and was rebranded, Swiss, in October 2001. SR Technics still gets about 18 per ...

Editorial: BA e-bidding changes face of procurement

away' price of each agency, ensuring it gets optimum value for money. It insists ...

Media Relations: 2 minutes with Neil Worley Editor, MusicTech

and a column on music technology issues in the US. What gets in and what doesn't? We aren't a ...

City & Corporate: Flotation PR needs long-term thinking

business is slow. That is because successful marketing to investors requires getting the press coverage ...

BA hosts online 'auction' for Euro comms account

Novelli and Weber Shandwick. 'We need to make sure we are getting excellent value for money,' said ...

Eurostar to promote faster links

Relations Management for strategic advice and some corporate and consumer work. Its brief is unaffected. ...

Media Relations: Evans Cycles to target urbanites

Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban centres to reach 'people looking to get back into cycling either to commute or for fitness or leisure reasons'. The consumer PR campaign will position the retailer as an expert on all areas of cycling ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.