Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
, board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
a massive noise across all media platforms but then getting them to change their behaviour ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
the design world and get the opinion formers buying into that you can then underpin it with a mass market ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
made some internal changes as a result of Trevor s decision and Tom Curry will now lead our external ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives To promote the product's premium nature To create a buzz to get the drink on the shelves ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
that they are not working hard enough. He said: Partnerships are needed because you can t tackle obesity without getting ... is not going to get the traction that perhaps it warrants, unless we help people to think about the situation ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... much behind this campaign, and there are some very good reasons why the Treasury needs to reconsider ...
Chewits calls in Cirkle PR to appeal to older audience
22 Mar 2012 | by John Owens
Chewits have picked Cirkle PR to work on a new consumer brief aimed at getting parents to introduce...and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ... and targeting mums - they re the main audience for us in this case. The team is looking forward to getting mums ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
