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Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

. Instead, a new information strategy, announced last week, paves the way for some IT systems ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

contractual details around the reassignment of the account remain some way from resolution. Activision, Red ...

Taxi app Hailo calls in Surname & Surname for consumer drive

18 May 2012 | by Sara Luker

competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

socialisers are also getting in on the act.' ...

Octopus Group appoints Alexia Sciplino from Publicasity

16 May 2012 | by Matt Cartmell

're working on some exciting plans and Alexia will have a key role to play in those. ...

CIPR calls for feedback on PR guidelines about Wikipedia use

16 May 2012 | by John Owens

professionals should get involved with editing, and how PRs should relate to the website's principles ... where necessary, included in the guide is a recommendation that those running campaigns get to know the key people within their Wikipedia community, like PR professionals get to know journalists'. However ...

iLuv calls on Clarion Communications to spread word in UK

15 May 2012

will focus on getting iLuv on the radar of UK media and influencers and create strong consumer engagement ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

companies tend to be in the US. So both journalists and PROs have a challenge getting to the people ... problem of getting a quote out of someone who actually knows. In writing my book Digital Wars, about ... - has the opposite problem: getting people interested. With dozens of topics jostling for attention all ...

Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

The Times getting its hands on investor documents detailing plans to ditch the T-Mobile and Orange brands ... or get on the phone to every journalist you know to tell them it isn't a story,' he explains. 'I didn ... 's equally at ease talking to boardroom directors and the man on the street. You get the sense he appreciates ...

Telefónica Digital hires Bite and Access for global brief

20 Apr 2012 | by Sara Luker

for the agency, said: The opportunity to work on truly integrated campaigns with some of the most innovative ...

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