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Campaign: World AIDS Day 2004 Client: National AIDS Trust PR team: In-house/Edelman Timescale: September-December 2004 Budget: Under £100,000 World AIDS Day falls on 1 December each year. In 2004, the National AIDS Trust decided to use the occasion to tackle the perception held by some ...
, after-hours goings-on at the Football Association and Prince Harry getting shirty? The consensus ... week - with some exceptions - and imposes rules on breaks and the number of hours worked consecutively ... to reinforce the principles of "don't lie" and "own up fast if you get it wrong",' concludes Benzikie. WHO ...
we try to show people what they could be doing with us,' Peters says. But some of the big four ...
As this edition is the final PRWeek of 2004, it behoves this column to touch on some of the big
The issues with programmes of this nature are that they appeal to a niche audience. Even with the popularity of salsa, the risk was a campaign that only appealed to the dance style's fan base. While the involvement of professionals and celebrities at the final went some way to providing the legitimacy ...
's actors attended the salsa championships - some taking part in the professional category. Nexus ...
of generating some really fine ideas. Examples included its Balancing Blooms campaign, a really well ... Scheme (Finalist) Mosaic Publicity - Getting a Zest for Success (Finalist) CHARITY OR NON ... Hungry Horse Karaoke Krazy SILVER - WAR PR Get On Board With Traditional Play FINALIST - Shorthose ...
significantly in recent years. I'm sure that the Institute of Public Relations can claim some credit for this ... might have some way to go politically, relative peace in this part of the world has helped to add a ... the chance to mix with their peers and achieve some recognition themselves. AWARD WINNERS PICK UP ...
, IPR Cymru Wales For the record, some of my best friends are exponents of the art of public relations - and oh yes, my girlfriend is too. As business editor of the Western Mail I get more calls from the PR world than arguably anyone else on the paper. Your mission is to get coverage for your wonderful clients ...
and humour of Viz, Taylor Herring put forward some of the comic's major characters for 'interview'. Meanwhile ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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