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Voluntary Sector: Vegetarian Week campaign looks to 'rude' food

to raise awareness about what motivates many people to give up meat. It will attempt to get non ...

Campaign: Celebrities add spark to sausage week - Consumer PR

grown, with schools, pubs, restaurants and retailers nationwide getting involved. It has also led ...

London Fashion Week: Brands on the catwalk

for London Fashion Week and the designers exhibiting, but what do companies get out of sponsorship? Wilson ... as supporting innovative, creative British talent.' To get the most out of London Fashion Week, Smith suggests ... with them for the coming year, and will even get them in a room with our advertising agency to work on ideas ...

CAMPAIGN: Best Sausage award wins sales for Powters - Consumer PR

, the team decided to use the award as a news hook to get media coverage and planned a short, but high ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

eating any chocolate at all. Participants kept a mood diary. This study produced some unexpected ...

World Beer Expo 2003 brief for MS&L

to get their support and involvement with the exhibition, and holidaymakers, marketing the event as a ...

Heineken selects Shine for beach rugby promotion

company Interbrew. 'We've always been looking to get into rugby,' said Brougham. 'We're a ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.

was adopted from the outset. Despite some technical problems, this approach paid off. Evaluation ...

CAMPAIGNS: Ketchum calls in the A-team - Fashion PR

the 1970s TV series Starsky s event. Results By getting the right mix of celebrities ...

CAMPAIGNS: Smokers given a sweet alternative - Public Awareness

occupied if it is what you are used to. Chupa Chups did some promotional work with Your Health ... campaign. Chupa Chups has been targeting the 18- to 35-year-old audience for some time now ... , the campaign has had quite an impact. The task force handed out some 5,000 Chupa Chups, and analysis ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.