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this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ... more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...
coats, but you get my drift. They re desperate to break the code on what all this data means and what ... . The one thing they do know? If they get to grips with data they can answer these questions and provide ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ...
"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ... definitely get customer service and happily deliver at a time and day to suit their customers ...
Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy...adding value to the consumer in some way. Merely honing the old push model of advertising with data ... is where it gets exciting. See MEC s full report here. James Caig, deputy head of strategy, MEC ...
. He said: "I remember from when I started out how hard it was to get access to a relatively small sum ...
is in no danger from some refined sugar. Simon S Kershaw is a creative consultant and a former creative ...
, "We have too much data already, why go to the trouble of getting more?" or "With so much data, surely ... targets against, but actually of greater importance. Getting metrics right is critical to making ...
, and with the luxury of some space, they re quite eye-catching. But what happens when you get to the meat ... . And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back ... . There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ...
-sectors providing some general, and some niche, services to an advertiser wishing to place a digital campaign ... clients towards the most effective solution. It s also true that some compromises are inevitable ...
at the outset, Indicia thought intelligently about how to get messages out to their target audience, how ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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