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Most businesses lack effective single customer view, finds survey

24 May 2012 | by Daniel Farey-Jones

either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there. "We're more concerned to build up the business and use whatever commissions we get ... 'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April)....to get bills as low as possible. I know that many families are struggling with rising energy bills. We can't control volatile world energy prices. But we can still help people get their bills down ... consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

Taming the data deluge

05 Apr 2012 | by David Benady

information, and some are wary of providing personal details. Research company TNS has analysed the way ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British Cycling, for example, gets feedback from locally organised Sky Ride mass-cycling events and feeds ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

they need from Ikea to get a "perfect" night's sleep. A video at the top of the Facebook page will show ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

data interesting, or aren't confident that they have the necessary skills to get properly stuck in ... that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ... - http://bit.ly/jp8g7Y. Instead of trying to turn boring data into some form of enforced fun, why ...

We'll Call You - EDF Energy

20 Mar 2012

fined, from my understanding, for doorstepping houses to try and get more customers. My mum and her neighbours are very annoyed about this. EDF: Well, the best advice I can offer you is to get your mum ... need to talk to anyone in particular? Or does she need to get through to the customer helpline? EDF ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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