both on the neutrality of agencies' decision-making and on the value that advertisers get ... within, which gives the credible illusion of accountability. Agencies get to charge low fees (but balance this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...
incredible, with some of the most direct and aggressive negotiations I have ever experienced from procurement ... agencies are riding out the recession. For some, this can be attributed to restructuring their business ... their agency relationships in a climate of digitally driven communications. Some agencies have attempted ...
EDF has come under fire recently for its TV ads, but despite the furore, it has produced some very..., but either way, the mailer has great cut-through, gets its message across clearly, and, even if you begrudge ...
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your...The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ...
, the shredded and pulped flesh of once mighty and noble trees, they get a lovely, eco-friendly Hessian shopping ... from ING gets it right. It saves the planet, it saves ING on printing and posting all that wrongful (and expensive) paper, and what's more you get a posh bag to pack up your organics from the Whole Foods ...
The mock-steel security box is well-designed, with alluring messaging on the front and a strange 'burn' hole on the reverse. It certainly achieves the primary goal of direct marketing - getting the recipient to open the thing. When they do, they are rewarded in two ways. The first is a well ...
As a mother and creative director, I found this Change4Life pack, the aim of which is to get...The content has been tailored to an extent that there are more than 4m different versions of it out there. As the recipient of just one pack, I cannot comment on how successful the level of personalisation is, but there was plenty of stuff here to get my own children excited. The wall charts, stickers ...
the need to include some copy readable without the magnifier. I like this because it isn't just an idea ...
. Smaller data sellers are getting in on this act, too. Business-to-business specialist Blue Sheep grew ... - access to the lists it manages is strictly controlled.Brands can get promoted to prospects through ... to broadcast the campaign is a step-change in e-data's viability, argues Everest. 'Now that we can get hold ...
, somehow, Ramsay gets away with it. I guess it's not as if his image was whiter than white anyway, which ... , the envelope is enticing, the ideas served up are great, and there are some really nice touches in terms ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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