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The Economist develops ad network Ideas People

, but for the moment, there is nothing like that. "If some buyers are happy to buy automatically without layering any ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

the value Future can get audience data and the opportunity to exploit it off-site with exchanges as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi's Paul Silver, for "some common langugage" across the industry. Silver, the head of product, AOD UK ...

Yell profits drop as print revenues fall 18%

market and some 10 times larger than the segments of the print market Yell traditionally addressed ...

Reader's Digest UK launches direct marketing venture

marketing experience selling our books, music CDs, DVDs, this new enterprise will allow some of the UK ...

Sky to get £318m from Hewlett-Packard to settle dispute

A division of computer and software manufacturer Hewlett-Packard has agreed to pay BSkyB £318m to settle a long-running legal dispute over a customer-relationship management project for the pay-TV company.

Publicis London launches iHobo app to raise homeless awareness

iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help ... complicated process getting interactive live footage, but doing something that s never been done before ...

Dating site tests geo-targeted mobile ads

. Ultimately this means that advertisers get a far greater return on their investment and users see less ...

APA elects Ellen Brush as chairwoman

officer said: "We re looking forward to getting Ellen on board as the new chairwoman. Her experience ...

Beaverbrooks appoints Axon to publish customer magazine

The biannual title is distributed free to customers through 66 Beaverbrooks shops around the UK. The contract was previously held by publishers Some People Design. Axon's other clients include Marks Spencer, Michelin and the University of Bedfordshire. ...

BSkyB drops publications of Sky Sports and Sky Movies magazines

there will be a new at-a-glance genre rating system from Sky Movies premiers to help customers get the most from ...

 

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