AOP SUMMIT 2011: Data traders express desire for common frameworks
14 Oct 2011 | by Daniel Farey-Jones
the value Future can get audience data and the opportunity to exploit it off-site with exchanges as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi's Paul Silver, for "some common langugage" across the industry. Silver, the head of product, AOD UK ...



