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Media Week Essay - Direct Marketing

. In some ways, Royal Mail's role as a major force in direct mail innovation is similar to those ... mailed box full of delightful surprises that contains physical representations of brands and gets ...

Insiders' Guide - Mindshare Direct

, our resident "snooker loopy nuts are we" look-a-like, is always bouncing around, and Katie and Sophie ... to almost £60m over that period. - What does it take to get a job in your team? A passion for all ... to show off our latest dance moves). And on more messy nights, some team members have even been known ...

Nuts TV links with MiCard for interactive loyalty card offer

LONDON - Turner Broadcasting is launching an interactive loyalty card enabling Nuts TV viewers..., which has provided Turner with the infrastructure to create a Nuts TV-branded environment called Nuts ... will promote the card to viewers through a 30-second TV ad and sponsorship bumpers positioned around Nuts TV ... participate in competitions and win Nuts TV merchandise. Turner, which hopes that the initiative ...

Sky rejects contract publishing option and takes mag in-house

next year. Following a consultation with staff, there are likely to be some departures, with roles ...

Virgin Trains' customer magazine account attracts agency interest

-based, dedicates some editorial to green issues and is printed on 100% recycled paper. The pitch is being overseen ...

Insiders' Guide - Zed Media print buying team

the print buying team. Who is the biggest character and why? Some call him the poshest man in media ... 's Brand Pioneers contest, which we scooped for Open University. What does it take to get a job in your ... motivation and enhancing career progression. Individual performance is linked to some of our business targets ...

Publicis Blueprint cuts jobs and drops titles in revamp

. It is believed that parent Publicis Groupe is looking to employ some of the staff who have been made redundant ... -funded to fee-based, following the discovery that some business was incurring an operating loss, estimated ...

Sky to use subscriber data to launch ad targeting plan

of experience they re going to get from it is a good one and a wholesome one. Sky uses behavioural targeting ...

Littlewoods moves to Unique Digital

sent as part of the drive to get customers to visit the retailer s websites. Littlewoods uses a range ...

Dennis to launch first men's weekly exclusively online

exclusively online and on mobile platforms, and will be pitched as a rival to men's weeklies Nuts and Zoo....in around 200 bars in November. In the recent ABCs, Nuts posted a small decline of 0.7% for the first ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.