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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ... more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Most businesses lack effective single customer view, finds survey

24 May 2012 | by Daniel Farey-Jones

either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

coats, but you get my drift. They re desperate to break the code on what all this data means and what ... . The one thing they do know? If they get to grips with data they can answer these questions and provide ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

, but for the moment, there is nothing like that. "If some buyers are happy to buy automatically without layering any ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there. "We're more concerned to build up the business and use whatever commissions we get ... 'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ... definitely get customer service and happily deliver at a time and day to suit their customers ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April)....to get bills as low as possible. I know that many families are struggling with rising energy bills. We can't control volatile world energy prices. But we can still help people get their bills down ... consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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